There's A Giraffe In My Shed!!



We are bursting to tell you about our brand new book 'There's A Giraffe In My Shed!!' It is work in progress and is an attempt to help budding inventors and entrepreneurs get their ideas out of their heads and into the big wide world. It is a no nonsense book that uses metaphor to help explain things clearly but for those who like a bit of theory we'll include some of that too.


Our new book, 'There's A Giraffe In My Shed' is being written as a simple but useful and light hearted guide to getting ideas from our heads and into the marketplace where they can make us money. The book is work in progress. We have a plan but not everything is written just yet. Below is a list of chapter headings with a very short resume of each. These may change (we hope not) but over the coming weeks and months download links will appear. The book itself will be published in printable form but downloadable exerpts will be available so please keep coming back to see how much progress we have made.

Many fledgling businesses do actually start out from a shed at the bottom of the garden. Hewlett Packard started this way and many other technological breakthroughs too (remember Marconi?). The shed is, however, just a metaphor for that inappropriate and often cluttered place that we find ourselves in with our good ideas. We are simply a 'head in a shed'!

It does not matter whether you are a lone inventor who really does have a shed at the bottom of their garden or you work for a large organisation and your 'shed' is your office or laboratory. You have the same problems either way.
 
Sometimes we are so familiar with the appearance of our shed, its contents and immediate surroundings that we see nothing else. We need a fresh perspective, new glasses (ditch the rose tinted ones) and a new mode of thinking. Returning to the concept of putting animals in places where they are not supposed to go - we have an elephant in our shed with us. It is an idea that has barged in and seems too big and well formed to be moved. We must replace it with a giraffe, something more suited to the marketplace, but how? And why a giraffe?
 
To continue using metaphors for a moment, the elephant is the easy option. Our minds often conjure up ideas that our egos build up into great and unbeatable business opportunities. These then take over our lives and we try to turn them into reality at all costs. These have barged into our lives like a stampeding elephant into our shed. In the world of inventors, elephants are ten a penny and we find them difficult to shake off. The giraffe is altogether more elegant and not so common, but how do we replace one by the other?

If you would like regular updates, wish to know when the book is finished or simply have a question you would like to ask us, please use the contact form at the bottom of this page. To find out more about the authors please click here.

Below is a list of our chapter headings:

Introduction

The Head In The Shed

We often start out with one or more ideas in a shed, garage, laboratory or cramped office. We refer to this as our 'shed'

There's An Elephant In Here!

What are these 'elephants' (or ideas), where do they come from and what happens when they arrive?

Do We Need A New Shed?

Do we need a new or bigger shed, can we redecorate or is something more radical called for?

Morphing The Elephant

If the elephant must go, how do we change it, and into what exactly?

There's A Giraffe In My Shed

We have changed the elephant into something more suited for our purposes. It will not be lost amongst competing products but what does this mean for our business?

Preparing To Let Go

Giraffes, like new ideas, are fragile. What must be done or taken into account before we can finally see the rewards of all our hard work?

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